Project Roha.
A prevention-first nutrition programme keeping children healthy across rural Maharashtra, before malnutrition ever takes hold.
Prevention is cheaper, kinder, and it lasts.
Most child-nutrition programmes treat malnutrition after it appears. Project Roha works the other way round: we keep already-vulnerable children at a healthy baseline so they never slip into malnutrition in the first place. It is the difference between maintaining health and trying to rebuild it.
Roha sits in a belt of rural Maharashtra where seasonal income, distance from health infrastructure, and food insecurity put young children at constant risk. The programme was designed on three years of regional groundwork, so the model is built around what actually works on the ground, not what looks good on paper.
Three moving parts, one healthy child.
Monthly nutrition
Each enrolled child receives consistent, measured nutrition support every month, the steady input that keeps growth on track.
Ongoing monitoring
Growth and health are tracked regularly so any early dip is caught and corrected before it becomes a crisis.
Caregiver engagement
Mothers and caregivers are partners, not bystanders. We work alongside them so the gains hold long after our direct involvement.
Keep a child healthy.
Around ₹208 a month, or ₹2,700 a year, sustains one child in Project Roha. Every rupee is tracked, and donations are 80G tax-exempt.